![]() The website aggregates new, demonstrator and second-hand cars. CEO Shaun Cornelius stated that the website is "cutting out legwork for dealers as they receive leads from buyers who are more primed and ready to purchase." The website styles itself as the 'automotive marketplace where everyone wins.' It suggests that it benefits buyers by providing them with dealer reviews, which allow buyers to review their experiences with sellers, as well as the Price Advisor provided through Kelley Blue Book while sellers would benefit from having better-informed and more confident buyers. The Australian branch operates slightly differently due to the specifics of the Australian market. In May 2020, eBay Classifieds group acquired Cox Media, which is the subsidiary of Cox Automotive that runs Autotrader. This eventually led to the launch of the website in October 2018, alongside the Australian arm of Kelley Blue Book. In the two years following, Cox Automotive worked with buyers and sellers through various avenues and identified a gap in the market. In August 2016, Cox Automotive bought out News Corp Australia's 55% stake in, forming the new automotive venture, Cox Automotive Australia. Kleiner Perkins Caufield & Byers is also an investor. ![]() In 2010, Providence Equity Partners purchased a 25% interest, becoming a minority owner in the company. Ī is owned by the Cox Automotive subsidiary of Cox Enterprises. Since 2018 it has also been operating in Australia. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. ![]() It aggregates new, used, and certified second-hand cars from dealers and private sellers. is an American online marketplace for car buyers and sellers, founded in 1997.
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